Project & Career Highlights

Developed content and executed comprehensive lead generation and marketing strategies that generated qualified leads while lowering barriers to conversion for a global enterprise e-sign and e-security SaaS company.

Defined and implemented measurable content strategies at major university’s social work school to boost traffic, increase admissions volume, drive donations, and raise visibility for faculty members. Implemented content marketing programs based on email drip and nurture campaigns and SEM and social media advertising. 

Led content, analytics and social media teams dedicated to merchandising, performance enhancement and conversion optimization for harborfreight.com, a then $80 million+ eCommerce site. Also grew organic traffic 90% by improving site architecture, internal linking and on-site content and touchpoints.

Developed SEO strategies and content campaigns to maximize natural traffic for nation’s no.1 internet listing site in the rental housing industry. Also managed SEO products through all steps of the design, engineering, and quality assurance process.